Imagine a shopper lands on your store, falls in love with a product, but isn’t ready to buy today. Without a wishlist, they leave — and most of them never come back. With a wishlist, they save the item, get notified when the price drops, and return to complete the purchase on their own terms. That’s the quiet power behind Shopify wishlist apps. In this guide, we’ve analyzed the 7 best wishlist apps for Shopify — covering features, pricing, ratings, and the specific scenarios each one is best suited for.
What are Shopify wishlist apps?
A Shopify wishlist app lets customers bookmark products they’re interested in, creating a persistent connection between your store and their future purchase intent. It’s one of the highest-leverage, lowest-effort tools available to Shopify merchants — and it directly impacts three key metrics:
- Cart abandonment rate — customers who wishlist instead of abandoning are far more likely to return
- Repeat purchase rate — wishlists give customers a reason to come back
- Average order value — shoppers who return from a wishlist often buy more than they originally saved
7 Best Wishlist Apps for Shopify
1. Swym Wishlist Plus
Rating: ⭐ 4.7 | Price: Paid plans from $29.99/month.
Best for: Mid-to-large Shopify stores that run paid ads and want the most comprehensive wishlist + retargeting ecosystem available.
Swym is widely considered the most polished and feature-complete wishlist solution for Shopify. Swym’s retargeting integration is a feature no other app in this list offers. Merchants can build Facebook and Google ad audiences from customers who have listed specific products — turning passive intent signals into paid remarketing campaigns. For stores running paid acquisition, this alone can deliver significant ROI.
Key features:
- Easily integrates with Shopify for a setup in less than 5 minutes
- Send emails about stock levels, stock returns, and price reductions
- Foster collaboration with tools for your teams and clients
- Reduce abandonment by offering the ability to save products
- Personalize accounts with lists, recent views, and price alerts
2. Growave — Loyalty, Reviews & Wishlist
Rating: ⭐ 4.8 | Price: Free plan available. Paid plans from $49/month.
Best for: Stores that want more than just a wishlist — particularly those looking to replace 3–4 separate apps (reviews, loyalty, referrals) with a single, deeply integrated platform.
Growave is an all-in-one marketing platform that bundles wishlists alongside loyalty programs, product reviews, referrals, and Instagram UGC. If you’re looking to consolidate multiple marketing apps under one roof, Growave is an exceptional value.
The free plan is genuinely useful — it gives small stores access to the wishlist feature alongside basic loyalty and reviews functionality. As your store grows, upgrading unlocks the full suite without needing to switch platforms or install multiple apps.
Key features:
- All-in-one platform with tools designed to drive growth
- Customize the branding or adapt the app for headless experiences
- Designed for Shopify Plus: checkout extensions and advanced accounts
- 24/7 support, dedicated account manager and high-quality documentation
- Seamless integration with Klaviyo, Gorgias, Attentive and other tools
3. Swish (formerly Wishlist King)
Rating: ⭐ 5.0 | Price: Paid plans from $19/month.
Best for: Design-forward Shopify brands (fashion, home décor, beauty, luxury) that need a wishlist that looks completely native to their theme.
Swish is one of the most design-conscious wishlist solutions in the Shopify ecosystem. The level of visual customization Swish provides is unmatched. Merchants can style every element — button icons, colors, fonts, layout — without touching code. For brands where aesthetics and on-brand UX matter deeply (fashion, lifestyle, luxury), this is the wishlist app to choose.
Key features:
- Allow customers to create a wishlist throughout their journey
- Advanced analysis and curation for key insights
- Integrates with all themes to harmonize with your store
- Free setup service for a perfect experience
- Integrations with Klaviyo, GA4 and Meta
4. Froonze VIP Loyalty & Wishlist
Rating: ⭐ 4.9 | Price: Free to install.
Best for: Stores with a strong repeat-customer base that want to elevate the post-purchase experience and keep customers engaged through their account portal.
If you’re searching specifically for the best free wishlist app for Shopify, Froonze is worth mentioning. It takes a different approach to wishlists — integrating the feature inside a fully enhanced customer account portal. Rather than adding a standalone wishlist button, Froonze rebuilds the entire customer account experience and places the wishlist within it.
Key features:
- Loyalty points, VIP, referrals, POS integration
- Favorites: email alerts about stock and prices
- Translate widgets and emails into French and other languages
- Additional features: Forms, Advanced Customer Account (activated and paid for separately)
- Integration with New Customer Accounts and store credit
5. SE Wishlist Engine
Rating: ⭐ 4.9 | Price: Free plan available. Paid plans from $7.99/month.
Best for: New Shopify stores, budget-conscious merchants, or any store that wants to test wishlist functionality before committing to a paid app.
Wishlist Engine is the go-to recommendation for stores that want real capability. The price drop and restock alerts work on the free plan — a feature that many competitors reserve for paid tiers. It offers a genuinely capable free tier and pairs it with advanced analytics that most competitors lock behind paid plans.
Key features:
- Wishlist allowing customers to save multiple favorite items at once
- Reports showing the products most frequently added to wishlists and by whom they were saved
- Automatic email alerts to convert wishlist products into sales and increase revenue
- Guest wishlist allowing customers to add an item without logging in
- Help increase sales and reduce cart abandonment rates
6. Wishlist Hero
Rating: ⭐ 4.7 | Price: Free plan available. Paid plans from $4/month.
Best for: Shopify merchants who prioritize fast setup and want reliable support, particularly those on standard themes without custom development resources.
Wishlist Hero earns its place in this list not through flashy features but through exceptional ease of use and responsive customer support. Its listing highlights automated installation for popular Shopify themes, making it one of the quickest wishlist apps to get up and running.
Wishlist Hero’s standout quality is speed — speed of installation, speed of support response, and speed of setup for non-technical merchants. If you want a wishlist live on your store today without hiring a developer, this is the most frictionless option available.
Key features:
- One-click setup, seamless integration with your theme, and free support included
- Email reminders for wishlist items in case of low stock or price drop
- Supports multiple currencies and languages, tracked by Klaviyo-GA4-FB-TikTok pixel
- Add to wishlist from anywhere (product, collection, quick previews…)
- Share wish lists via email or on social networks like Facebook
7. WC Wishlist & Back in Stock
Rating: ⭐ 4.8 | Price: Free plan available. Paid plans from $9.99/month.
Best for: Shopify merchants who prioritize fast setup and want reliable support, particularly those on standard themes without custom development resources.
Wishlist Club differentiates itself by tightly combining the wishlist feature with back-in-stock alert functionality. Rather than treating these as separate tools, Wishlist Club treats them as a single demand capture and recovery workflow. The seamless blend of wishlist + back-in-stock alerts means merchants only need one app to cover both use cases. When a customer wishlists an out-of-stock item, they’re automatically opted into restock notifications — removing the need for a separate back-in-stock app.
Key features:
- Display the wishlist icon on the home, collection and product pages to increase conversion
- Price drop, restock and back-in-stock alerts to re-engage buyers
- Follow live updates on products and user wish lists to improve performance
- Automated emails featuring wishlist products to target buyers and generate orders
Conclusion
A wishlist is a proven way to capture purchase intent, re-engage shoppers, and increase conversions over time. The right Shopify wishlist apps help you turn casual browsers into returning customers while giving shoppers an easier way to save products they love.
The best choice ultimately depends on your store’s size, budget, and feature requirements. If you’re just getting started, a free wishlist app Shopify can be a cost-effective way to test demand and build your retention strategy. As your business grows, upgrading to a more advanced solution can unlock deeper personalization, automation, and revenue opportunities. No matter which option you choose, investing in one of the best wishlist apps for Shopify is a smart step toward improving customer experience and driving more repeat sales.