Managing wholesale customers often requires more than a standard pricing structure. As your B2B business grows, you may need customer-specific pricing, volume discounts, tiered wholesale rates, or flexible ordering rules that go beyond Shopify’s built-in functionality. In this guide, we’ll explore the best Shopify B2B apps for wholesale pricing and custom pricing, helping you choose the solution that best fits your business needs.
What to look for in a Shopify B2B app
Not all Shopify B2B apps are built the same. Before choosing a solution, focus on the features that directly support your wholesale operations and customer experience rather than adding unnecessary complexity.
Custom and tiered pricing. The app should allow you to create customer-specific pricing, wholesale discounts, volume-based pricing tiers, and custom price lists for different buyer groups or individual accounts.
Wholesale registration and approval workflows. A good B2B app should help you collect wholesale applications, review prospective buyers, and approve qualified businesses before granting access to wholesale products and pricing.
Net payment terms and tax controls. Features such as Net 30 or Net 60 payment terms, tax-exempt checkout options, and VAT support help merchants accommodate the purchasing processes commonly used by wholesale customers.
Support for Shopify POS and Shopify Markets. Consistent pricing rules across online stores, physical locations, and international markets help create a seamless buying experience for wholesale customers.
Transparent pricing and free trial options. Testing the app in a real-world environment allows you to verify that it fits your workflow and delivers the functionality your business needs.
7 best B2B Shopify apps
Each B2B Shopify app in this list offers a different approach to managing wholesale pricing, customer accounts, and bulk ordering workflows.
1. SparkLayer B2B & Wholesale
Rating: ⭐ 4.9 | Pricing: Free plan available; paid plans from $49/month
Best for: Growing wholesale brands that want a dedicated sales rep portal and a fully self-service B2B experience, not just a pricing layer.
SparkLayer positions itself as a complete B2B operating system rather than a simple pricing plugin. It gives wholesale buyers a self-service ordering portal while equipping your sales team with their own rep-facing tools to place orders and manage accounts on a buyer’s behalf. Every paid plan includes a Sales Rep Portal and unlimited B2B price lists, and the app connects to accounting and inventory tools like Xero, QuickBooks, and Cin7 for merchants who need their wholesale data flowing into other systems.
Key features:
- Sales Rep Portal so reps can place and manage orders for B2B accounts
- Built-in quoting engine to negotiate pricing and convert quotes to orders
- Registration forms with approval workflows and “company teams” for shared B2B accounts
- Unlimited B2B price lists, tiered pricing, and volume rules on every paid plan
- Integrations with Xero, QuickBooks Online, Katana, Unleashed, and Linnworks
2. BSS B2B Wholesale Pricing
Rating: ⭐ 4.9 | Pricing: Free plan available; paid plans from $29/month
Best for: Merchants who want one all-in-one tool covering pricing, registration, tax, and POS without stitching together multiple apps.
BSS centralizes almost every piece of wholesale operations into a single dashboard: custom price lists by customer group, volume discounts, multi-step registration forms with conditional logic, and net-terms checkout. It’s one of the most-reviewed apps on this list, and its Platinum plan adds API access for syncing pricing with an ERP — useful once your wholesale catalog gets complex.
Key features:
- Custom price lists, tiered discounts, and bulk pricing rules by customer group
- Multi-step B2B registration forms with approval workflow and auto-tagging
- Order limits, MOQs, and quantity-break controls
- Tax-exempt rules, VAT support, and configurable tax display
- Public API and Shopify POS integration for syncing pricing online and in-store
3. Clay B2B Wholesale Pricing
Rating: ⭐ 5.0 | Pricing: Free plan available; paid plans from $17/month
Best for: Merchants on a tight budget who still want consistent wholesale pricing across product pages, cart, and checkout.
Clay‘s whole pitch is consistent: wholesale prices are shown correctly across the buying journey, not just on the product page. Its free Essential plan already includes a custom registration form, VAT validation via VIES, and pricing for up to 100 SKUs, which makes it one of the more generous entry points on this list before you need to upgrade.
Key features:
- Percentage, fixed-amount, and quantity/volume-tiered B2B pricing
- Shopify Markets integration for static or dynamic currency by region
- Custom registration forms styled to match your storefront
- Customer groups with NET payment terms
- Minimum/maximum order limits by value or quantity
4. Sami B2B Wholesale Pricing
Rating: ⭐ 4.9 | Pricing: Free plan available; paid plans from $19.90/month
Best for: Merchants who want granular pricing control without a steep learning curve.
Sami lets you set wholesale pricing at almost any level: customer group, specific product, individual variant, sales market, or purchase quantity. It also includes an AI-assisted cart tool for order generation, along with the usual net terms, tax exemption, and quick order form features that B2B buyers expect for fast reordering.
Key features:
- Custom pricing by customer, product, variant, market, or quantity
- Volume discounts, quantity breaks, and bulk ordering tools
- Registration forms with customer tagging and approval
- Tax display controls, tax exemption, and configurable shipping rules
- Quick order forms built for fast B2B reordering
5. Massy B2B Wholesale Pricing
Rating: ⭐ 5.0 | Pricing: Free plan available; paid plans from $29/month
Best for: Newer wholesale programs that want a simple, no-frills setup before scaling into more advanced rules.
Massy is a more streamlined option built specifically for merchants selling to B2B, retailers, and wholesalers from a single storefront. The free plan covers one custom pricing rule and one volume discount rule, which is enough to trial the concept, while paid plans scale up pricing rules, add a full B2B portal, and unlock Net 15/30/60 terms.
Key features:
- Custom pricing rules targeting specific customers and products
- Volume discounts with automatic tier pricing on bulk purchases
- B2B registration forms with automatic tagging
- Order limits by minimum or maximum value/quantity
- Net payment terms and a dedicated B2B portal on higher plans
6. Wholesale Pricing Discount B2B
Rating: ⭐ 4.8 | Pricing: From $24.99/month (no free plan, 14-day trial)
Best for: Established stores that need variant-level pricing control and guest checkout discounts without requiring wholesale login.
WPD stands out for letting you run retail and wholesale entirely from one store while still offering flexibility most competitors reserve for higher tiers — including guest discounts that don’t require a customer login. It’s been on the Shopify App Store since 2018, and its Global plan adds full Shopify Markets and multi-currency support for merchants selling wholesale internationally.
Key features:
- Customer and tag-based wholesale pricing with unlimited customer groups
- Guest discounts that don’t require wholesale login
- Unlimited variant-level custom pricing and CSV bulk import/export
- Net 15/30/60 payment terms and wholesale-specific shipping rules
- Native Shopify Markets integration with tax-inclusive/exclusive display
7. B2B Wholesale Hub
Rating: ⭐ 4.7 | Pricing: From $39/month (no free plan, 14-day trial)
Best for: Merchants who want the simplest possible setup without building complex registration flows.
B2B Wholesale Hub is built around speed of setup: tag a customer group and wholesale pricing appears instantly on product pages, with discounts applying automatically at cart. It’s one of the longest-running apps on this list (launched in 2015) and is a solid fit for merchants who don’t need a registration form at all — just tagged customer pricing that works everywhere, including POS.
Key features:
- Percentage discounts or custom prices down to the variant, tied to customer tags
- Order minimums by cart value, quantity, collection, product, or variant
- Product visibility controls to hide or lock wholesale items from retail shoppers
- Volume/tiered quantity discounts plus a Quick Order Form for bulk buying
- Net 15/30 terms and Shopify POS compatibility
Conclusion
Choosing the best Shopify B2B apps can make a significant difference in how efficiently you manage wholesale customers, custom pricing, and large-volume orders. While the best solution depends on your specific business requirements, the apps featured in this guide offer a range of capabilities to support everything from simple wholesale pricing to complex B2B purchasing workflows. As your wholesale channel grows, investing in the right tools can help automate manual processes, improve the buying experience, and scale your operations more effectively. Take the time to evaluate your pricing structure, customer needs, and growth plans to find the right B2B Shopify app that aligns with your long-term business goals.
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