Setting up Google Tag Manager for Shopify correctly
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Google Tag Manager for Shopify: How to Install and Set It Up Correctly

Google Tag Manager for Shopify looks simple until the tracking setup reaches checkout. A few misplaced tags can leave important purchase data missing, while an existing Google & YouTube integration can cause the same order to be counted twice. Shopify’s checkout restrictions and sandboxed tracking environment make GTM setup different from a standard website. This […]

Google Shopping for Shopify: Complete Setup and Product Feed Guide
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Google Shopping for Shopify: Complete Setup and Product Feed Guide

Setting up Google Shopping for Shopify involves more than connecting a sales channel and running ads. A healthy product feed is the foundation for both free listings and paid Shopping campaigns, and small issues with product data can prevent products from appearing correctly. This guide explains how to connect Google & YouTube, meet Shopify’s product […]