Overview of Shopify Pricing Plans (Monthly)
Picking the right plan is arguably the most important decision you’ll make before launching your Shopify store. Get it wrong and you either overpay for features you don’t need, or you hit a ceiling just as your business starts to grow. Get it right and your Shopify monthly pricing becomes one of the best investments in your e-commerce journey. This guide walks you through every tier in Shopify’s current pricing lineup — what each plan costs per month, what you actually get, and the hidden fees most people forget to factor in. By the end, you’ll know exactly which plan fits your store right now.
Shopify‘s core lineup consists of three main plans: Basic, Grow, and Advanced. Each one is available on a month-to-month basis or at a discounted annual rate.
Here’s a quick-reference table of the current monthly pricing of Shopify plans (billed monthly, USD):
| Plan | Monthly Price | Annual Price (per month) | Staff Accounts | Transaction Fee* |
|---|---|---|---|---|
| Starter | $5/month | $5/month | — | 5% |
| Basic | $25/month | $19/month | — | 2% |
| Grow | $65/month | $49/month | 5 | 1% |
| Advanced | $399/month | $299/month | 15 | 0.6% |
| Plus (Enterprise) | From $2,300/month | Negotiated | Unlimited | 0.2% |
*Transaction fees apply only when using a third-party payment gateway instead of Shopify Payments.
Basic Plan — $25/month
Shopify Basic is the go-to entry point for new store owners. At $25 per month (or $19/month on annual billing), it gives you everything needed to build a fully operational online store.
What you get:
- Unlimited products
- Online store with a free subdomain + custom domain support
- Up to 10 inventory locations
- Abandoned cart recovery
- Discount codes and gift cards
- SSL certificate
- Basic analytics and reports
- Shopify POS Lite (free in-person selling)
Best for: Solo founders, new stores, and anyone testing e-commerce for the first time, with monthly sales under $5,000.
Grow Plan — $65/month
Previously called the “Shopify plan,” this mid-tier plan has been rebranded to better reflect its purpose: it’s built for stores actively growing.
What you get (everything in Basic, more):
- 5 staff accounts
- Professional reports and sales attribution
- Third-party transaction fee drops to 1%
- Better shipping discounts
Best for: Merchants doing $5,000–$20,000/month who want lower fees and more features.
Advanced Plan — $399/month
The Advanced plan is designed for established stores with high transaction volumes where lower fees and richer data matter.
What you get (everything in Grow, more):
- 15 staff accounts
- Custom report builder
- Advanced analytics
- Third-party transaction fee drops to 0.6%
- Duties and import taxes calculation
Best for: Stores processing $30,000+/month in revenue, large teams, and businesses that need custom reporting.
Special Plans — Shopify Starter, Plus
Beyond the core three tiers, Shopify offers plans for specific types of sellers.
Shopify Starter — $5/month
The Starter plan is Shopify’s most budget-friendly option at just $5/month. It’s designed for creators and sellers who want to sell through social media, messaging apps, or email — without building a full website.
You get shareable product links, a simple checkout, and access to Shopify’s payment processing. The trade-off is a 5% transaction fee and no online store. This is ideal for testing a product idea or selling through Instagram/TikTok before investing in a full store.
Shopify Plus — From $2,300/month
Shopify Plus is the enterprise tier, built for high-volume merchants and large brands. Pricing starts at around $2,300/month.
You get unlimited staff accounts, a customizable checkout, dedicated support, automation tools (Shopify Flow), and the ability to manage multiple stores from one account. Consider Plus when your revenue consistently exceeds $500K/year and you need enterprise-grade infrastructure.
Monthly vs Annual Billing
One of the biggest decisions tied to the monthly pricing of Shopify is whether to commit to an annual plan or stay flexible month-to-month.
Shopify offers a 25% discount when you choose annual billing on Basic, Grow, or Advanced plans. Here’s what that looks like in real savings per year:
| Plan | Monthly Billing (annual cost) | Annual Billing (annual cost) | You Save |
|---|---|---|---|
| Basic | $300/year | $228/year | $72/year |
| Grow | $780/year | $588/year | $192/year |
| Advanced | $4,788/year | $3,588/year | $1,200/year |
Hidden Costs Beyond the Monthly Plan Fee
The subscription fee is just the beginning. Many merchants are caught off guard by additional costs that stack on top of their Shopify pricing base. Here’s what to budget for:
Transaction Fees vs Payment Processing Fees
These two are frequently confused, and understanding the difference is critical.
Transaction fee — This is Shopify’s own surcharge, applied when you use a payment gateway other than Shopify Payments (eg, PayPal, Stripe, Square). It’s 2% on Basic, 1% on Grow, and 0.6% on Advanced. If you use Shopify Payments , this fee is completely waived.
Payment processing fee — This is the fee charged by whoever processes the actual card transaction. With Shopify Payments, it’s typically 2.9% + $0.30 per transaction on Basic (rates improve on higher plans). This fee exists on every plan, regardless of gateway.
App Costs
This is the number one cost merchants underestimate. Shopify’s core platform intentionally keeps the base price lean, but most real-world stores rely on third-party apps for functionality like:
- Email marketing ($45–$400+/month)
- Product reviews ($15–$200/month)
- SEO optimization ($20–$100/month)
- Upsells and cross-sells ($30–$100/month)
- Loyalty programs ($50–$200/month)
- Inventory management ($50–$300/month)
The average Shopify merchant spends $50–$300/month on apps alone, and stores with sophisticated marketing stacks can easily spend $500+/month. Always factor app costs into your total Shopify subscription fee budget.
Theme Costs
Shopify offers a range of free themes, but premium themes from the Shopify Theme Store cost between $100 and $500. This is a one-time cost, not recurring, but it’s worth factoring into your startup budget.
Domain and Email
A custom domain through Shopify costs approximately $14/year. If you purchase your domain elsewhere (Namecheap, GoDaddy), you can connect it for free. Shopify also offers Shopify Email, which is free for up to 10,000 emails/month, after which charges apply. For serious email marketing, most stores graduate to Klaviyo or Mailchimp, which have their own subscription costs.
Shopify POS Fees
All plans include Shopify POS Lite for free, which covers basic in-person selling. If you run a physical retail location and need advanced features like staff management, daily reports, and smart inventory, you’ll need Shopify POS Pro at $89/month per location. This is a significant additional expense for brick-and-mortar retailers that should be budgeted separately from your base Shopify subscription fee.
How to Get the Best Deal on Shopify Monthly Pricing
You don’t have to pay full price. Here are three simple strategies to reduce your Shopify costs:
1. Use the free trial first. Shopify offers a 3-day free trial, and new users often see a promotional offer for the first month at $1. Use this time to set up your store, import products, and test the checkout flow before committing.
2. Switch to annual billing after validating your store. Once you’ve confirmed your business model works on Shopify, switching to annual billing immediately saves you 25% — that’s up to $1,200/year on the Advanced plan.
3. Upgrade plans strategically, not early. Many merchants upgrade too soon. Before upgrading, calculate whether the lower transaction fees on the next tier will actually outweigh the higher monthly cost. For most stores, the crossover point is around $5,000/month for Basic → Grow, and $30,000/month for Grow → Advanced.
Conclusion
Choosing the right plan is not just about finding the cheapest option — it’s about understanding how Shopify monthly pricing affects your long-term growth, profitability, and scalability. By comparing features, transaction fees, and hidden costs carefully, you can avoid overspending while still giving your store the tools it needs to succeed. Whether you’re launching your first online shop or scaling an established brand, understanding the monthly pricing of Shopify helps you make smarter business decisions and plan your budget with confidence. As your revenue grows, revisit your plan regularly to ensure your Shopify pricing still aligns with your store’s needs and growth stage.
If you’re selling on Shopify and need a professional invoice solution, especially one that’s easy to customize without any coding skills, then Vify’s Order Printer app Shopify is the best choice for you. Try it for free today and experience it for yourself. We’re confident you’ll love it.
