The importance of social login

The average number of social media accounts is 8.6 per person in 2020.

This means an average person has almost 9 social accounts on their hands that they could use to log into different websites. Facebook, Gmail, Twitter, LinkedIn, etc.

Why not use that in your advance to retain your customers?

What is social login?

Social login is a form of single sign-on using existing information from a social networking service such as Facebook, Twitter or Google, to sign into a third-party website instead of creating a new login account specifically for that website. It is designed to simplify logins for end-users as well as provide more and more reliable demographic information to web developers.

To customers, social login merely is a tool that helps them log into a website within 1 or 2 simple clicks.

Why do you need social login on your store?

Here are some of the advantages why social login is indispensable:

– Social login helps reduce customers’ time and effort.

Customers are lazy, and easy to lose interest. There are scenarios when they simply decide that buying something is not worth the effort they have to make in order to create an account to log in.

Be the wise seller to resolve that issue. Give your customers the option to save their time.

– Social login reduces the chances of forgetting account credential

To understand how helpful this is, simply answer the following questions:

  • How many accounts do you have in total?
  • How many email addresses/usernames are there?
  • Do they all share the same password?
  • How many times have you changed the password of 1 specific account?

It is a huge mess, especially when there are too many websites, and some you just visit once or twice. Forgetting usernames and passwords is one of many common technical issues customers face in their daily life.

Stefan Thomas, a bitcoin owner/billionaire, is famous for forgetting the password for his Bitcoin wallet, which is worth around $220 million.

Social login guarantees that username/password is safe, as long as their social accounts are active.

– Social login reduces cart abandon

As mentioned in previous blogs, the checkout process should not take too much effort from the customers, especially at the first time.

Signing up for an account might be easy, but the extra steps are all it takes to withdraw the ordering decision customers are making.

Social login resolves that with just 1 or 2 simply mouse clicks.

– Increase mobile conversion rate

Again, do not forget mobile phones and their share on the market.

More and more people are using mobile phones to browse and buy stuff online. If you think creating an account or signing in to a website is hard on your laptop, it is much worse on a small screen.

Phone users are “lazy” enough to prefer tapping to typing, and using social login is exactly what makes it possible.

– A little more depth on data accessibility:

Social Login is a permission-based user data collection method. When users log into a site using one of their social IDs and consent to sharing their data, they allow marketers to view information that they have actively chosen to share. This makes their information more likely to be accurate. Their data can contain hundreds of possible data points and marketers can use these data points to better identify their user-base, what a potential user might care about most, etc. This is the most beneficial aspect of using social login from a business point of view.

So that was Social Login and its importance. See you next time!