The average number of social media accounts is 8.6 per person in 2020. This means an average person has almost 9 social accounts on their hands that they could use to log into different websites. Facebook, Gmail, Twitter, LinkedIn, etc.
In today’s world, social media has become an integral part of our daily lives. With millions of users active on social media platforms, it has become an effective way for businesses to connect with potential customers and promote their products. One way to leverage the power of social media for e-commerce stores is by implementing social login. Social login allows customers to use their social media accounts to sign in to a website instead of creating a new account. In this blog, we will discuss the importance of social login for online stores and how it can improve the user experience and boost conversions.
What Is Social Login?
Social login is a form of single sign-on using existing information from a social networking service such as Facebook, Twitter or Google, to sign into a third-party website instead of creating a new login account specifically for that website. It is designed to simplify logins for end-users as well as provide more and more reliable demographic information to web developers.
To customers, social login merely is a tool that helps them log into a website within 1 or 2 simple clicks.
Why Do You Need Social Login On Your Online Store?
Here are some of the advantages why social login is indispensable:
Improve user experiences
Using social login offers significant benefits for online stores, particularly when it comes to improving the user experience. It allows customers to skip the hassle of creating a new account for every store they visit, saving both time and effort while ensuring a smoother shopping journey. It also simplifies the checkout process, making purchases faster and more convenient.
Many customers are easily discouraged and may abandon a purchase if the process feels too complicated. In some cases, they decide that buying a product is simply not worth the effort required to create an account and log in. By streamlining registration and checkout, this approach can lead to higher customer satisfaction and increased sales.
Be a smart seller and eliminate this barrier—give your customers a faster, more convenient way to shop.
Increase conversion rate
Another key advantage for online stores is the potential to increase conversion rates. By simplifying the login and checkout process, this approach helps reduce cart abandonment, as customers are less likely to feel frustrated or give up due to complicated steps.
It also enhances trust and credibility. Shoppers tend to feel more confident when they can use a familiar and secure sign-in option, rather than creating a new account or repeatedly entering personal information. Together, these benefits can drive higher conversions and ultimately boost sales for online businesses.
Reduces the chances of forgetting account credential
To understand how helpful this is, simply answer the following questions:
- How many accounts do you have in total?
- How many email addresses/usernames are there?
- Do they all share the same password?
- How many times have you changed the password of 1 specific account?
It is a huge mess, especially when there are too many websites, and some you just visit once or twice. Forgetting usernames and passwords is one of many common technical issues customers face in their daily life.
Stefan Thomas, a bitcoin owner/billionaire, is famous for forgetting the password for his Bitcoin wallet, which is worth around $220 million.
Social login guarantees that username/password is safe, as long as their social accounts are active.
Social login reduces cart abandon
As mentioned in previous blogs, the checkout process should not take too much effort from the customers, especially at the first time.
Signing up for an account might be easy, but the extra steps are all it takes to withdraw the ordering decision customers are making.
Social login resolves that with just 1 or 2 simply mouse clicks.
Increase mobile conversion rate
Again, do not forget mobile phones and their share on the market.
More and more people are using mobile phones to browse and buy stuff online. If you think creating an account or signing in to a website is hard on your laptop, it is much worse on a small screen.
Phone users are “lazy” enough to prefer tapping to typing, and using social login is exactly what makes it possible.
A little more depth on data accessibility
Social Login is a permission-based user data collection method. When users log into a site using one of their social IDs and consent to sharing their data, they allow marketers to view information that they have actively chosen to share. This makes their information more likely to be accurate. Their data can contain hundreds of possible data points and marketers can use these data points to better identify their user-base, what a potential user might care about most, etc. This is the most beneficial aspect of using social login from a business point of view.
Popular Social Login Option
There are several popular social login options that online stores can offer to their customers, including Facebook, Google, Twitter, and LinkedIn.
One of the most popular social login options is Facebook. With over 2.8 billion active users, Facebook offers a convenient and reliable way for customers to log in to your online store. By integrating Facebook social login into your website, customers can easily use their existing Facebook account to log in, eliminating the need to remember another username and password.
Additionally, Facebook’s vast user data can help you personalize the shopping experience for your customers, making it more likely for them to return to your store in the future.
Google sign-in is one of the most popular authentication options, allowing users to access a website using their Google account credentials. This removes the need to create a new account or remember another set of login details.
It also enables websites to access certain profile information, such as the user’s name and email address, which can be used for personalization and targeted marketing. In addition, because Google is a widely recognized and trusted brand, offering this option can enhance a website’s credibility, leading to higher conversion rates and stronger customer loyalty.
Twitter sign-in is another popular option for users who want to quickly and easily create an account or access a website. It allows them to skip the traditional registration process and use their existing Twitter credentials instead, saving time and eliminating the need to remember additional login details.
For online store owners, this option can also help reach new customers and increase conversions. By enabling sign-in with Twitter, businesses can tap into the platform’s large user base and attract potential customers who might not have discovered the store otherwise. In addition, it can provide valuable insights into customer behavior and preferences, helping to inform more effective marketing and sales strategies.
LinkedIn is a social media platform designed for professional networking and job searching. Its social login option can provide benefits to online stores that cater to professionals or offer business-related products or services.
By using LinkedIn social login, users can quickly sign up or log in to the store with their LinkedIn credentials. This provides a streamlined and convenient experience for users, as they don’t need to create a new account or remember another username and password. Additionally, LinkedIn is known for its strong user verification and data privacy policies, which can improve trust and credibility for online stores using LinkedIn social login.
Conclusion
In conclusion, social login is a valuable tool for any online store looking to improve user experience, increase conversion rates, and gather important customer data. By providing the option for customers to sign in using their social media accounts, online stores can streamline the checkout process and reduce cart abandonment rates.
Additionally, the use of social login can improve the trust and credibility of the store, as customers are more likely to feel secure when using a well-known social media platform to sign in. With a variety of popular social login options available, such as Facebook, Google, Twitter, and LinkedIn, online store owners have many options to choose from when implementing social login.
By utilizing this feature, online stores can create a more user-friendly and convenient shopping experience for their customers while also increasing sales and customer loyalty.
If you’re selling on Shopify and need a professional invoice solution, especially one that’s easy to customize without any coding skills, then Vify’s Shopify Order Printer app is the best choice for you. Try it for free today and experience it for yourself. We’re confident you’ll love it.
