In recent years, there has been a growing interest in Progressive Web Apps (PWAs) as an alternative to native apps and traditional web apps. PWAs are web applications that provide a user experience similar to native apps while utilizing the capabilities of modern web browsers. Thanks to the technology’s application, it offers a mobile experience like an application. This is a type of a type of web application that offer a range of be...

Choosing the right eCommerce platform is crucial for any business, whether it’s a small start-up or a large corporation. Two of the most popular eCommerce platforms are Shopify and Magento, which always stay rivals when it comes to the best option for startup entrepreneurs, or simply when someone wants to migrate their store. Both offer a range of features and benefits that can help businesses create and manage their online stor...

I’ve been running a business for more than 25 years and I’ve read a lot of great business books along the way. But these are the ten that I turn to most and still re-read because they’ve had such a significant impact on me, particularly as a small business owner. 1)The Elements of Style by E.B. White and William Strunk Jr.  My dad told me to read this book, first published in 1918, in high school and although that...

What is customer loyalty? Every business, and I mean, every business should understand the importance of customer loyalty programs. However, not every program is a successful one, as not everyone understands it correctly. Today we are going to talk about one of the most important factors to build a strong business. What is customer loyalty? “Customer loyalty is a measure of a customer’s likeliness to do repeat business wi...